Trademarks The Name Game: Why Change?

Lately we seem to be hearing more about “branding”, “maintaining your brand”, “creating your own brand”, etc. etc. There once was a TV show called “Fame Is the Name of the Game”. In business it’s really “Fame...

The Value of a Name: Pirate Bay

Logic tells us that a McDonalds franchise location probably wouldn’t be worth as much without the ability to use the McDonalds name, the golden arches and the familiar McDonalds color scheme. Those unique identifiers – trademarks – help make each...